Chit Chat Friday with Mamma Couture

Chit Chat Friday is back in a big way!!! I am so excited about the amazing, most talented women I have interviewed and will be sharing with you! They are inspirational women that will you admire. 

The first mum boss I had the pleasure of chatting to is Eva from Mamma Couture. I met Eva at the Babyccino Shop-Up last year and fell in love with her Unicorn Hobby Horse and bought when for Edith. Edith still runs around with it all the time. I kept in touch with Eva after the shop-up and have had the chance of working with her. Eva's new collection of Stem Dolls are not just beautiful but are also teaching girls that they can be anything they want to be. For example: Selene- is a PH.D Student in Chemistry. Torielle - is Doctor in Computer Science. Eva is empowering girls through her amazing creations! Bring on the girl power!

Below is our lovely interview:

1. TELL ME ABOUT YOURSELF. WHAT IS YOUR BACKGROUND?

I studied Fashion design in Lyon and Berlin. My husband and I had moved to a few cities before landing in Cambridge, where I could finally and fully engage with my creative side.

2. WHAT SPARKED THE IDEA FOR MAMMA COUTURE?

The beginning is a bit sad, really. Mamma Couture was born to help me fight against a mild post- partum depression after the birth of my second child: to create a space that belonged to me, to be able to concentrate few hours a day on something else other than parenting. I started making dolls and other soft toys and this is how Mamma Couture began.

3. WHERE DO YOU GAIN INSPIRATION FROM WHEN COMING UP WITH NEW IDEAS/TOPICS FOR MAMMA COUTURE?

Basically I want to buy nice dolls and toys for my children but I find it an extremely challenging task, too often the toys on the market are plain sexist. They impose stereotypes and I do not want to expose my children to it. So there I am, making dolls and soft toys that fight against gender discrimination.

4. DO YOU HAVE A FAVOURITE CAFÉ, BOOKSHOP, CLOTHING SHOP, ETC

I am sure that somewhere in Cambridge there are very cool places bubbling with artistic creativity, but the only coffee shop I visit is the one three minutes from the school. I do feel lucky though, because it is an independent coffee shop, owned by one mum from the school and she employs other mums from the school. They make great sandwiches and good tea, what else can I wish for?

5. WHERE DO YOU GAIN INSPIRATION FROM FOR YOUR COLLECTIONS?

I don’t have to worry about seasons like clothing designers do, so when I have an idea I start to develop it and see where it takes me. I do like to collaborate with other artists and designers because it is great to see other perspectives and other inspirations.

6. WHAT’S YOUR FAVOURITE PLACE TO GO TO WITH YOUR KIDS?

I like to travel with them, I like being on the train with them, I like to show them new things, new cities, and new people. I don’t want them to be afraid of the world and I want them to know that other places do things differently. Food is a great way to show kids the difference in cultures. So if I had to choose one place as a favorite I would say: our next destination!

7. IF YOU COULD COLLOBARATE WITH ANYONE WHO WOULD THIS BE?

This question is impossible! There are so many amazing designers and artist out there! So let’s take my next project: for the boutique KODOMO in Boston (check them out, they have an awesome selection) I will be collaborating with MOTORETA, an amazing, minimal child’s wear company. I will be making dolls that will match their looks. WHY? I love their minimalist lines and their black and whites. I can’t wait to get started!

8. WHAT IS THE BEST ADVICE YOU HAVE BEEN GIVEN? WHAT ADVICE CAN YOU GIVE TO US?

By my super good friend, Clara Gaggero designer and co-founder of Special Projects: Let your business grow organically.

9. IF YOU WEREN’T DOING MAMMA COUTURE, WHAT WOULD BE YOUR SECOND DREAM JOB?

I worked on the shop floor for a few years (Armani in London and Max Mara in Boston) and I loved it. I was very good at it, the clients loved me and I loved them, so without hesitation I would go back to do that.

10. DO YOU LISTEN TO MUSIC WHILE YOU DESIGN? IF YES, WHAT ARE YOU LISTENING TO AT THE MOMENT?

I just saw the documentary The Sugar Man and right now that is the only thing I want to listen to. It is 40 years old, there is nothing new to it, but I do like the retro and mellow sound of Rodriguez.

11. FAVOURITE CHILDHOOD MEMORY.

Being happy. I can tell you thousands of memories of love and fun, so I will sum them up in one feeling that I carried for my entire childhood and that I want my children to feel: happiness.

12. WHAT DO YOU WANT US TO KNOW ABOUT MAMMA COUTURE, WHAT SETS YOU APART FROM OTHER BRANDS?

Mamma Couture was born as a therapy! For me it is more than a business and whatever the future holds I will always remember it as the fantastic medicine that it is to me. It boosted my confidence by a billion and it allowed me to escape the maternity solitude.

13. ANYTHING YOU ARE WORKING ON AT THE MOMENT? ANY EXCITING NEWS?

Truth be told, we are leaving Cambridge in a couple of months so I will be dedicated to the move for most of the winter. I hope to be back in business at the beginning of spring but my priority will be to get the children settled to the new country, the new language and the new life.

www.mammacouture.com

kelly xx

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