Monthly kid's wear department introduces its favourite shop
February 14, 2012
I Dream Elephants
Let's play around with outfits
London based friends Kelly and Beatrix started their online boutique 'I Dream Elephants' to provide kids and babies with stylish and affordable outfits. They also have two mascots, the little trunked animals Emma and Edgar. And a good feel for fashion-forward brands.
1 When did you open your online shop?
2 Why did you choose to open a shop for children’s wear?
3 And why did you call it “I Dream Elephants”?
4 How would you describe your concept?
5 Which labels do you present?
Bobo Choses, Imps & Elfs, Mini Rodini, Rockefella, Christina Rohde, Finger in the Nose, Fub, Troizenfants, American Outfitters, Littl by Lilit, Milk on the Rocks, Scotch and Soda, and Trommpo - just to name few. We add new designers every season.
6 You always have an 'outfit of the week'. You chooses it and how?
We choose the outfit together. We select the ‘outfit of the week’ by how we are feeling at the time. While representing our full collection properly, we want to show a nice selection for the little ladies, little lads, and the babies.
7 What is the most important trend for this spring/summer season?
It’s all about fun colours and prints. Spring/summer should be fun and bright and we went for a very bright collection. Very jungle/safari inspired.
8 And what's your favorite item at the moment?
Kelly: My favourite is the Bobo Waves Culottes, maybe because I am having a little girl in May and I want her to wear them. They are just so amazing paired with the Leon Tee.
Beatrix: Scotch Shrunk’s old rose shirt. We just sold one to a little boy from Japan - such an amazing look.
9 Do you have a bestseller?
Bobo Choses and Mini Rodini are our bestsellers. And we know why: their collections are just so much fun to wear!
10 What are 'I Dream Elephants' plans for the future?
We want to keep expanding our collection. We are adding Ash Kids Shoes in the fall. We hope to have a physical shop one day. But for the moment we are all about building our brand.