As many of you know I am the co-founder of the online children's boutique, I Dream Elephants. We had a nice chat with Annica from Minor De:tales. Check it out:
Our Interview with Minor De:tales
10 Minutes With
Can you tell us a little about how I Dream Elephants started? What is your inspiration, and how did you come up with the name?
I Dream Elephants was thought up by Beatrix and Kelly. Kelly at the time was working for Petit Bateau, had studied Fashion Design at University and wanted for some time to start her own kidswear shop. Beatrix couldn't find certain labels for her little one and together they decided to start up I Dream Elephants.
Neon is quite back in again this season, what trends do you foresee for the upcoming winter/summer seasons?
I would like to see camos and military inspired trends, this is quite big for adult fashion and will soon trickle down to kidswear. I would love to see a camo tee mixed with a really pretty deep floral skirt, or a camo button-up shirt with some nice trousers and suspenders. More mixing of prints, making it fun for kids to dress themselves. More vintage inspired pieces.
Bobo Choses Cat Shirt with ESP NO1 Grandpa Striped Cardigan with Scotch Shrunk Freeman Chino.
or Kidscase Philly Sweater with Scotch Shrunk Miller Trousers with Rockefella Jerry Striped Suspenders and Bobo Choses Multi-Striped Hat.
Shopping for upcoming collections from different labels is a big part of running a shop, how do you go about choosing the garments. Do you go on personal taste or do you think what the customers might want to buy?
You can be as creative as you like. There are no rules to what you do. And dressing the little ones are so much fun!
What is coming up next for I Dream Elephants? Any future plans you could share with us?
A big thanks to Beatrix and Kelly for showing us a glimpse of their I Dream Elephants universe. I had a blast going through their selections and I will have a hard time staying way from their gorgeous choices for kidswear. Right now I Dream Elephant is having their Mid Season Sale, so if you are interested in a massive 25% off their entire collection, be sure to check out their sale section while you are there! Simply type in MYELEPHANT25 at check out to redeem your 25% off.